Workshop 3 : Who is your client’s target audience, and how will your images help to attract them.

Coca-Cola’s target audience is very broad, luckily for them their brand’s colours are red and white which can be associated with both females and males. Younger kids can use their pocket money to buy a coke because it is a rather inexpensive purchase, this creates long term consumers. Coke also appeals to families who do their weekly shop at supermarkets, Coke can cases or larger bottles are usually on special, buy more for less etc.

Fortunately The Coca-Cola Company makes more than just their original Cola so if Coke is lost on some audiences they have many more options to choose from. For example Diet Coke is targeted at woman from a young to old age groups because of its low kilojoules and no sugar.

Coke Zero on the other hand is targeted at health conscious males, The company created Coke Zero because the male consumers that didn’t want to drink coke because of health reasons and thought Diet Coke was for females, The Coca-Cola Company invented Coke Zero, which contains no sugar and no caffeine. So now the trinity of Coca-Cola, Diet Coke and Coke Zero there is a drink for everyone.

The photographs I will create for my client Coca-Cola will help attract consumers to Coke because the images will continue the traditions of past advertisement campaigns but also create something new. My photography campaign will be styled in a way that is reminiscent of what once was but also appear modern and fresh therefore will appeal to all of Coca-Cola's target audiences.