Critique your clients past and current advertisement campaigns

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Coca-Cola is arguably the most recognised brand in the world, yet this is no accident as they are the most advertised. Embracing new means of advising quite early in their life cycle they quietly realized its potential to reach out to the public, in print at first in magazines, billboards, street advertisement, advertising that stores sell coca cola and then a few decades later television advertisements.

As the idealized “American dream” lifestyle took shape after the Second World War almost by it side Coca-Cola attached itself to this ideal lifestyle.

Pretty young woman lounging around sipping coke, followed by more active young people playing tennis perhaps and drinking coke as refreshment. This lifestyle Coca-Cola was creating was very indented into people’s lives, seeing young happy people drink coke in their commercials targeted every kind of audience. Young people, male or female could relate to that feeling and older audiences could be reminiscent of that feeling, especially because the drink has been around for so long, chances are, most age groups have tasted the drink at some point in their lives.

Coca-Cola also made a clever advertising decision in 1928, they teamed up with the Olympics and are still the leading sponsor of the Olympics today. This business partnership links Coca-Cola with being a drink that athletes drink therefore healthy so that appealed to more active audiences.

Coca-Cola united slogans to go along with their advertisement campaigns and have been doing so since its creation. This genius marketing plan has payed off incredibly well, the consumer has a visual representation of Coca-Cola in their mind from the picture advertisements and they also have a slogan that gets stuck in their head too.

In more recent years Coca-Cola’s slogans have been about happiness, perhaps the most influential slogan “Open Happiness” was created in 2009;  this slogan links coke to happiness which is basically what every person in the world seeks.

Here is the list of slogans from the original slogan made by the inventor John Pemberton, to the current one.

• 1886 - Drink Coca-Cola.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1941 - Coca-Cola is Coke!
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's hospitality.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The Cold, Crisp Taste of Coke
• 1959 - Be really refreshed.
• 1963 - Things go better with Coke.
• 1966 - Coke ... after Coke ... after Coke.
• 1969 - It's the real thing.
• 1971 - I'd like to buy the world a Coke. (basis for the song "I'd Like to Teach the World to Sing (in Perfect Harmony)")
• 1974 - Look for the real things.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
• 1982 - Coke is it!
• 1985 - America's Real Choice
• 1986 - Red White & You (for Coca-Cola Classic)
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't Beat the Feeling. (also used in the UK)
• 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
• 1993 - Always Coca-Cola.
• 2000 - Enjoy.
• 2001 - Life tastes good. (also used in the UK)
• 2003 - Real.
• 2005 - Make It Real.
• 2006 - The Coke Side of Life (used also in the UK)
• 2007 - Live on the Coke Side of Life (also used in the UK)
• 2008 - love it light (also used in the UK)
• 2009 - Open Happiness
• 2010 - Twist The Cap To Refreshment
• 2011 - Life Begins Here
• 2012 - Enjoy Coca Cola

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