My Client for the Major Project: Coca-Cola

History of Coca-Cola

In 1886 Inventor John Pemberton, an Atlanta pharmacist created a dark colored liquid chocked full of caffeine and a smidge of cocaine! Pemberton walked down to the local pharmacy to sell the drink at 5 cents a glass. Pemberton's bookkeeper Frank Robinson gave this new drink the name Coca-Cola and designed the famous script text logo. Sadly, Pemberton died two years later never to know how famous his creation would become. A man named Asa Griggs Candler bought the rights to the Coca-Cola Company and became the first president.

Coca-Cola become more and more successful through the early twentieth century the company grew larger and created more drinks like Sprite, Fanta, Tab and Diet Coke.

Coca-Cola became a big part of the American life style throughout the 1040’s and 1950’s with television advertisements creating a massive impact on consumers.

The Company made great business decisions like supporting the Olympic Games which the company still has an incredible relationship with today. I think that without coca-cola’s genius advertisement campaigns through the twentieth century the drink would not be the drink it is today.  

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http://heritage.coca-cola.com/