Week 8 - Explain why your client should employ you.

Coca-Cola, it sells itself, doesn’t it?

But for such an over advertised product that everyone in the world knows about, the brand does lack some mystery.

So my aim is to give Coca-Cola a new elusive, subtle feel with the help of my character “The Girl in the Red Dress”.

In my Photographs the viewers will be chasing The Girl in the Red Dress with me; we will look for her at the beach, at the cinemas, in bars, at parties but only just missing her by a second.

To coincide with my portfolio Coca-Cola Bottles will change their labels as they have done in the past with years and people names but this time the text will say things like:

“Who is she?”

“Have you seen her?”

“Where is she going?”

These ideas will bring a fresh idealism to Coca-Cola and attract new and old consumers.